At Jetty, we believe that every puff should be purposeful. It’s not just about getting high – it’s about how you get there. That’s why we created the Sips Not Rips campaign: to shift the conversation around how people use vape technology and to elevate the experience for both new consumers and seasoned pros.
A Better Hit Starts with Better Tech
Our Mini Tank all-in-one is built for flavor. Powered by our fully ceramic EVOMAX heating element, it was designed to deliver the smoothest, most terpene-rich hits possible. But to get the most out of it, users need to understand how it works.
Unlike many vapes that offer fixed voltage settings, the Mini Tank ramps up dynamically based on how hard you inhale. While the voltage caps at 3.4v, it only reaches that point under strong, sustained pulls – a style known in internet culture as a “blinker.” These extended hits might produce large clouds, but they can also lead to burnt oil, harsh throat hits, and diminished flavor.
The Case for a Slower, Smarter Puff
“Sips, Not Rips” is our way of helping consumers reframe the ritual. Rather than treating vaping like a race to the highest temperature, we encourage users to take a more measured approach: gentle, 1-2 second draws that preserve terpene profiles and avoid overheating the oil.
This isn’t just about smoother hits – it’s about protecting the integrity of the extract. Jetty’s oil goes through a rigorous filtration process to remove fats and waxes, which allows the true flavor of the cannabis plant to shine through. But all that work can be undone with a single overheated rip.
Listening to the Community
We launched this campaign in response to real feedback from our community. Consumers and budtenders alike have asked why the Mini Tank seems to hit so hard. The answer lies in the tech – and in a growing education gap about how voltage ramping works.
By spotlighting that nuance, “Sips Not Rips” serves not just as a marketing message, but as a guide to better cannabis consumption. Whether you’re a first-time Jetty customer or a long-time fan, our goal is to help you get the most out of every puff.
From Social to Shelf
The campaign extends across retail and digital platforms, with educational shelf talkers, cheeky social content, and even community activations like Reddit AMAs and “Ban Blinkers” merch. But at its core, it’s about bringing intentionality and enjoyment back to vaping.
Because when the oil is this good – you really don’t need a big rip to feel it.
