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He set out to solve vape-cart confusion and ended up designing the tiniest billboard in the business: a Q-and-A with the creator of Jetty Extracts’ new peel-n-stick labels.
As someone who always seems to have a mystery mug of unidentifiable vape pens sitting on the corner of my desk, I was excited to sit down with Peter Shragg, Jetty Extracts’ Senior Graphic Designer and Print Production Manager to ask him about how the new problem-solving peel-n-stick vape cart labels – mini-ID tags that can be easily transferred from exterior packaging labels to Jetty’s vape carts, mini-tanks and rosin jars – came about, why they’re key for a company like Jetty and whether there’s a right — or wrong – way to sticker your stuff.
Why Jetty Created Peel-n-Stick Labels
Here are some highlights from our conversation:
Adam Tschorn: OK, let’s start at the beginning: Where did the peel-n-stick strain label idea come from?
Peter Shragg: This was something our founder/CEO Ron Gershoni had been wanting to do for a very long time – even predating my tenure at Jetty. I’ve been here about a year and I think they’d been talking about it for at least a year before that, but the previous print production manager hadn’t been able to do it. I ended up bringing this dream of Ron’s to life.
A Simple Solution for Vape-Cart Confusion
AT: What’s the specific problem it solves?
PS: It solves a problem I had faced as an avid cannabis consumer even before coming to Jetty Extracts: At a certain point, you end up having a coffee mug or an ashtray full of anonymous vape carts. Is this an indica, sativa or a hybrid? What’s the strain name? It’s a very relatable problem that many vape cart customers face.
AT: Couldn’t you simply print the strain name on the cartridge itself?
PS: On the production end, it’s not very feasible to print the strain name on every individual vape cart.
AT: I’ve seen other brands do it.
PS: There are a couple of big differences. First, a lot of other brands will have the same strains over and over again, whereas Jetty likes to really be innovative and stay on the forefront, and we’re always coming out with new strains. We’re always working on new flavor profiles and new crosses and working with our flower supplier Coastal Sun Farm. So there’s that.
Second, we move at a very fast production pace. One of the unique things about Jetty is that we print all of our labels in house so that creates a challenge, but also an opportunity for us to make highly customized packaging.
So the end result [of trying to print directly on the cartridges] would be the cost and a bottleneck in production because we’d be adding another touchpoint in the production process.
Letting Customers Join the Process
AT: By shifting that touchpoint to the customer, you’re kind of involving them in the production process aren’t you?
PS: I think the brilliant part of this is that it engages the customer. Yes, in one sense it kind of puts the burden on them. But in another sense, it’s also creating a fun opportunity for them to become involved in the labeling process — adding their own vape stickers or strain name labels wherever they like.
No Wrong Way to Sticker Your STASH
AT: Speaking of which, the first video clip that Jetty released showed the label being applied horizontally around the top of the cartridge, right below the silver band sort of like a collar. Is there a placement that you, as the designer, recommend?
PS: That’s an interesting question. I feel like now that we’ve solved a problem by providing the functionality, we should let the customer guide us. Where do they prefer to put it? What is most helpful to them? There is no wrong way to apply the peel-n-stick!
For example, my mom – who is a Jetty enthusiast in her 70s – has a unique placement for it. On the minitanks, most people place the sticker on the flat side but she puts hers on the rounded edge [like on the spine of a book].
And even if you don’t end up sticking it to a vape cart, you can use them as secondary stickers. My phone is covered with the labels.
AT: You could use them to keep a visual record of what you’ve experienced, sort of like putting concert tickets in a scrapbook, right?
PS: I see it being almost like trading cards. You can build a little portfolio of all the different strains you’ve tried. I think there’s a lot of opportunity for engagement with the customer and we’ve just barely scratched the surface of it.
Overcoming Challenges to Create Jetty’s Vape Cart Labels
AT: What was the biggest technical hurdle you had to overcome to take the peel-n-stick labels from idea to reality?
PS: There were a couple of hurdles, but the biggest one I had to work out with our label manufacturer had to do with being able to peel the label off the cardboard tubes the vape carts are packaged in. At first, those little stickers were just popping straight off and flying off on their own because they’re being placed on a cylindrical surface and not a flat one. So we had to work out a way to keep the label held down just enough so it doesn’t pop off but it’s still easy to lift off.
Expanding Beyond Vape Cart Strain Labels
AT: Was the vape cart packaging the first to get the peel-n-stick treatment?
PS: Yes, the vape cartridges with the 510 thread have always been our bread and butter so those were first to roll out to consumers with the peel-n-stick labels. And that was toward the beginning of 2025. That was followed by the all-in-one minitanks – we put the peel-n-stick labels on the mylar bag packaging – toward the end of March. And then we added it to boxes holding the jars of rosin toward the end of June.
Branding Bonus: Mini Billboards for Jetty
AT: I noticed that in addition to the strain name, each of the peel-n-stick labels has a very tiny version of the Jetty Extracts logo on it. Why was that important to include?
PS: I definitely wanted to make sure that these vape pen stickers were branded, even if the logo was very small because, at the end of the day, each one of these is going to be a little walking advertisement for Jetty Extracts.
AT: So, in addition to solving a problem for consumers, you created the tiniest billboard in the cannabis business.
PS: Exactly!
Where to Find Jetty Peel-n-Stick Packaging
(Pro tip: If you don’t see the peel-n-stick versions of the packaging at your neighborhood dispensary, check in with your budtender because, more than likely, they just haven’t updated what’s on display.
That was the case when I popped by my neighborhood shop last week to restock a Maui Wowie vape cart and the one staring back at me from the shelf didn’t have the removable yellow nameplate just below the extractor’s notes – but the one brought to the register from the stockroom did. Crisis averted. Because I’m not going back to the coffee mug of anonymous vape carts anytime soon!)
Frequently Asked Questions
What are strain labels for vape carts?
Strain labels are small stickers found on Jetty vape and rosin product packaging that identify the strain name, type, and sometimes brand information, helping customers keep track of what they’re using.
What are the benefits of using strain name stickers?
Strain name stickers make it easy to keep track of what you’re vaping. No more mystery carts or guessing what strain you have — each label shows the strain name and type so you can stay organized and remember what you liked best.
How many stickers do I get with each vape?
Each vape product comes with one peel-n-stick strain label attached to the packaging. There aren’t extras included, so be sure to place it wherever it’s most useful for you.
Is the Strain sticker reusable?
No, Jetty’s strain labels are not removable or repositionable. Once you peel and stick it, it stays in place for the best quality and readability.
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