Unique giveback program targets local communities
We’ve offered a Gift with Purchase for holiday shopping for ages, but it just didn’t feel right to us this year. The pandemic continues to take a huge toll in so many ways, including among local businesses who are struggling to make it through. So we thought, let’s forgo the swag and put that money to work in the community. Enter the Jetty Holiday Giveback. It’s a bit of an experiment, so stay with us…
Here’s how it works. Jetty will use a portion of sales this holiday season to purchase gift cards from restaurants, retail stores, and other small shops in neighborhoods throughout California. We’ll donate these gift cards to people in the community, who can then use them to shop and dine (and hopefully spend a little more!).
We believe it’s a ‘viciously-positive’ cycle that will give a little boost to the local economy.
“Our values have always been at the heart of what we do,” explains co-founder and Chief Revenue Officer Rob Ferguson. “Whether it’s a compassion program like the Jetty Shelter Project, helping communities affected by the fires, or other social issues, giving back has been part of our DNA since we started.”
The state considers Jetty and all of us in the legal cannabis market fortunate to be part of an essential industry. Yet we believe that the health of the entire local business community is truly essential.
We know it’ll take a lot more effort to get our friends and neighbors back in good shape. The Jetty Holiday Giveback is a start, and we hope it inspires others to keep the giveback going. Inspiration starts small. Join us!
